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People do not use logic to make decisions.
The psychology is far more complex.
When it comes to making decisions and choices, on what to do or what to buy, the vast majority of times, humans use psychology, biases, heuristics and the sub-conscious.
Knowing this means we can strategise and understand how to get more people to buy into what we do and what we sell.
Empowering innovators and change-makers
Even though most humans will come up with some very plausible answer as to why they did something or bought this over that, the decision was not logical, it was emotional.
It's up to us to ask bigger and deeper questions to really find out:
What makes people do what they do?
Understanding these underlying behaviours is what we do at Pine Tree Studio.
We’re amazing at post rationalising
With the question: What makes people buy what they do?
I met a guy called Robin back in 2008 who asked me:
“How do you expect to sell to people when you don’t understand human behaviour”
I didn’t have an answer and that sparked an obsession that has lasted my whole business journey.
This question is what drives us at Pine Tree, we constantly seek out more understanding to help clients reach more people and grow their organisations.
- Louis Barnett, Co-Founder
I've been obsessed for
19+ years
We care about
Navigating the labyrinth of business growth isn't just about the destination; it's about the principles that guide you along the way. At Pine Tree Studio, we've carved out a path that keeps us—and you—true to what really matters.
Straight talk, no nonsense
In a world drowning in jargon, we opt for clarity. No acronyms, no fluff, no nonsense. We value transparency and will always be brutally honest with you. We think it makes all the difference to know where you stand.
Purpose-driven investments
We deploy your resources to yield tangible results in sales and revenue. Nothing more, nothing less. Our laser focus ensures that every pound is spent where it will make the most meaningful impact.
We seek impact
We seek to make an impact in the world by supporting great organisations changing the status quo. Whether that be their industry or social injustice. We employ our skills to meaningful ends not just for money.
Your team
We are the team behind Pine Tree, whether working with us individually or collectively we want to see you succeed.
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Graham
ButtonCO-FOUNDER
Having journeyed through the business landscapes of three continents, I've gained invaluable insight into the dynamic interplay of cultures, industries, and commerce. Along the way, I had the immense responsibility of recruiting and managing a network of 12,000 freelance salespeople. These rich global experiences now power the strategies I co-develop, specifically focused on sales and revenue, empowering businesses to tap into new markets and transform into global powerhouses.
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Louis
ButtonCO-FOUNDER
As a 12-year-old, my entrepreneurial journey began on my parents' kitchen table with a budding chocolate venture. Eight years later, that venture had blossomed into a business exporting to 17 countries with a brand worth £6.5m. From this experience, I honed a deep understanding of consumer psychology and developed an intuitive grasp of what makes people tick. These hard-earned lessons inform the growth strategies I co-create, guiding businesses towards their own remarkable stories of growth and prosperity.
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Jules
ButtonHEAD OF PSYCHOLOGY
Having transitioned from the rigorous world of corporate account management to the nuanced field of psychology, my career is a compelling blend of analytics and empathy. As I work toward my psychology qualifications, I diligently use my interdisciplinary background to develop growth strategies deeply rooted in an intricate understanding of human behaviour. The result? Strategies that not only make business sense but also create a deeply personal resonance with your target audience.
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Pacifico
ButtonMENTAL HEALTH SUPPORT
Rescued by Louis & Jules from Portugal, I'm an Estrela Mountain Dog and German Shepherd mix with a great affinity for the ocean and forests. My days are filled with admiring captivating views and enjoying walks, whatever the weather. As the mental health support at Pine Tree, I remind everyone that sometimes, all it takes is a long gaze at a beautiful landscape. Always around for cuddles, I have an unwavering ability to make everyone feel a little better! Woof!
Now you know why
After reading through this page we hope you understand more of the deeper why of what makes us tick and why we decided to start Pine Tree, want to find out how we work then click below!
Ready to chat?
Whether it's an informal chat, joining our newsletter for consumer psychology insights or drop into our group calls, choose below
